There's a whole lot of review bombing with this one in one direction or another, so here's a real review. The stage is set, and the curtain rises on an exciting new adventure in Rune Factory 5! Features: * Tame monsters or team up with townsfolk to explore a massive world * Defend the frontier and support your community as a member of a peacekeeping ranger * Unleash uniquely powerful combo attacks with your teammates * Cultivate crops in the fields * Find friendship, love, and family with a colorful cast of characters … Expand In addition to their normal duties, the hero can farm the land, cast a line into the nearby river, and so much more! Team up with townsfolk to battle monsters and unleash powerful combination attacksjust one of the features new to the series. There, they are recruited into a band of peacekeeping rangers, and their new life begins. After losing their memory, the hero lands in a small town blessed by nature. Set off on a grand adventure in a fantasy world with the latest entry in the Rune Factory simulation RPG series. The curtain rises on the next chapter in the Rune Factory series.
Summary: A new stage, a new adventure.Our positioning, messaging, and sales narrative need to be firmly oriented around our differentiated value if we want to make it clear to customers why they should pick us. It is the reason a certain type of customer should choose us over any other alternative. Our differentiated value is what we can do for a customer’s business that no other alternative solution can. We are frequently positioning and selling as if the question we need to answer is “Why choose us?” But the real question is “Why choose us over the alternatives?”
Your accounting system makes it easy to file taxes - the others do too. So do all of the other CRMs on the market. If every alternative on the market delivers on a particular point of value, that value becomes unimportant in a purchase decision.
Secondly, we can't forget that value alone doesn’t win deals - differentiated value does. You have advanced machine learning capabilities - so what? What does that capability enable for the customer's business? Customers are experts in pain - we are experts in solutions. It’s our job to do that translation from features to value for them. They may be users of a competing solution today, but that doesn’t mean they understand the underlying technology and why they should care about those capabilities. In B2B, frequently, the person we are selling to has never purchased a product like ours before. There are two key things we need to keep in mind across marketing and sales when it comes to value.įirstly - we overestimate the buyer’s ability to translate features to value for the business. We are super excited about our new advanced machine learning, next-generation analytics, optimized storage, etc., and we often assume our audience understands the value of those capabilities. In tech, we are very, very comfortable with features and capabilities. I think differentiated value is really hard for technology companies, in particular, to get right. And not just value but differentiated value. “One of the most important yet misunderstood concepts in marketing is value. Someone who understands this challenge well is April Dunford, a market positioning advisor to B2B tech companies:
0 kommentar(er)
